About the product
What is a brand? How is it developed? How does it actually produce money? Shiny things with fictional stories no longer impress customers. Becoming a top brand used to be difficult, but not anymore. We will show you how to build it and earn from it.
We have spent the last 20 years listening to different customer stories in different segments and in different countries. We have seen proof that when a company first shows interest in really understanding human truths, especially the ones their customers hold dear, it creates a bond that builds love. This love affair becomes the brand. Customers are humans and humans like to share their truths – whether they tell you or show you through their behaviour and especially through their brand choices. The brand architecture is like cultivating a human relationship. It's an exchange. Customers bond with companies (new, old, big or small) who care about who they are deep down.
So it stands to reason that when brands and companies seek to understand their customers' humanity, they are not only building a bond that ensures a loyal following, but one that also puts a little more money into their pockets. We will show you how to bond with your target market and how to make more money from them.
We have spent the last 20 years listening to different customer stories in different segments and in different countries. We have seen proof that when a company first shows interest in really understanding human truths, especially the ones their customers hold dear, it creates a bond that builds love. This love affair becomes the brand. Customers are humans and humans like to share their truths – whether they tell you or show you through their behaviour and especially through their brand choices. The brand architecture is like cultivating a human relationship. It's an exchange. Customers bond with companies (new, old, big or small) who care about who they are deep down.
So it stands to reason that when brands and companies seek to understand their customers' humanity, they are not only building a bond that ensures a loyal following, but one that also puts a little more money into their pockets. We will show you how to bond with your target market and how to make more money from them.
Price
from $379
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