A candidate for the position of brand ambassador should be an enthusiastic, outgoing individual with a considerable social media presence and a medium to large sized network. He or she presumably is already familiar with and endorses the brand being represented.
The typical education level required for a brand ambassador is a high school diploma College students tend to be the perfect fit for many brand ambassador programs, as they are typically young and energetic people with the potential to connect with their campus community on behalf of the company.
Perhaps more important than the education requirements is the experience level of the applicant. Numerous job listings do ask that candidates have some experience as a brand ambassador or that they are, at minimum, familiar with the world of marketing.
Some other general qualifications for these positions are a friendly, charismatic personality, a knack for social media, and a flexible schedule. Brand ambassadors will also be called on occasionally to produce content for the brand, usually by using online platforms to either review a product/service, or to write a testimonial for the company to be published on a blog, newsletter, and the like
Representing the brand positively in a multitude of settings
Assisting in content creation (product reviews, etc.)
Participating in event marketing Generating brand awareness through word-of-mouth marketing
Being an opinion leader in his/her community
Providing feedback and insight on new products/services Promoting the brand via his personal social media accounts