Market Research

Research Matters is a full service market research agency in Harare, with extensive experience in providing all types of research. We can offer advice and make recommendations on how best to meet your research needs using the most appropriate technique and methodology. We offer an integrated service which is tailored to meet the specific objectives of our clients. We uncover market opportunities, and sometimes, marketing challenges, that others miss. Our market research yields solid, factual, defensible information that is directly relevant to your specific needs, not the needs of the “average” company in your industry. We combine quantitative market research (statistical analysis, graphs, charts) and qualitative market research (interviews, articles, opinions) to give you a balanced and accurate picture.

Services Include:

Feasibility Studies
Product Testing
Determining market share
Mystery shopping
Market opportunity Assessments
Competitor Analysis
Survey Design and Implementation