Qualitative Research

About the product
If you are looking for meaningful and honest information about your consumers’ values, beliefs, attitudes and perceptions. We have an array of best tools and techniques to solicit for salient and hidden information. Our qualitative research approach utilizes the following methods for data collection:

Semi-structured interviews/IDIs
Focus group discussions (FGDs)
Observations

We offer a modern focus group facility with recording and viewing facility. We have qualified and knowledgeable moderators, back-to-back translators and transcription staff.

Qualitative Research Services at a Glance
Focus Group Recruitment and Facilitation
Discussion Guide Development
In-depth 1-On-1 and Small Group Interviews
Translation of FGDs from vernacular to English Language
Preparing Transcripts
Report Writing and Information Dissemination
Ethnographic Studies
Contact with supplier
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