About the product
Buy online, pick up in-store — or BOPIS — is the perfect way for retailers to drive in-store foot traffic and connect their offline and online experiences.
Buying something in which you order and pay for it on the internet, then collect it yourself from a store, They’ll need to show their ID and the order number at the store. Some items drop in price only when you select in-store pickup. Offering store pickup for online orders gives your local customers a convenient alternative to shipping.
The option, sometimes called click-and-collect, has particularly picked up steam during the COVID-19 pandemic. A Digital Commerce 360 survey from August 2020 found that 43.7% of the top 500 retailers with physical stores were offering BOPIS — up from only 6.9% prior to the pandemic. Especially when coupled with the trend of curbside pickup, BOPIS provides a safer way to shop by minimizing or eliminating customers’ time spent in store.
Buying something in which you order and pay for it on the internet, then collect it yourself from a store, They’ll need to show their ID and the order number at the store. Some items drop in price only when you select in-store pickup. Offering store pickup for online orders gives your local customers a convenient alternative to shipping.
The option, sometimes called click-and-collect, has particularly picked up steam during the COVID-19 pandemic. A Digital Commerce 360 survey from August 2020 found that 43.7% of the top 500 retailers with physical stores were offering BOPIS — up from only 6.9% prior to the pandemic. Especially when coupled with the trend of curbside pickup, BOPIS provides a safer way to shop by minimizing or eliminating customers’ time spent in store.
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