Probe Market Research

Probe Market Research Profile

Quality Accreditation: ISO 9001: 2000
Workforce: 22 permanent staff


Market Sectors: Drinks (Alcoholic &Non-Alcohol), Education/Training, Finance/Investment, Healthcare, Information Technology, Internet, and Media (broadcast)
Manufacturing (heavy & light industry), Food, Public Services/Utilities, Agriculture, Retail/Wholesale

Areas of expertise Retail Audit, Omnibus Surveys, Media Research,Social/Opinion Research, Product and Ad Testing, Usage and attitude towards products, Customer satisfaction, Mystery Shopping,Market Segmentation, Brand Image Studies, New Product Development, General Consumer Surveys, Concept Testing, Tracking Studies

Research Services: Quantitative and Qualitative Research:
Focus Group Discussions, Depth Interviews, Desk Research, Face to Face fieldwork (Business and House to House), Mystery Shopping, and Telephonic Surveys

Directors Alistair Carlisle
Michael Hogg
Gardiner Mwakonya

Research Locations Zimbabwe, Zambia and Malawi (Both Urban and Rural)

Probe Market Research is a full-service research agency, which has the capabilities to design survey methodologies and samples, design questionnaires, conduct field-work, process and tabulate data, analyze, interpret and report on findings. We are dedicated to the provision, management and astute interpretation of competitive edge market research in Zimbabwe, Malawi and Zambia.